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Midtfyns Gymnasium


Midtfyns Gymnasium

Project name:

Vi har rammerne. Du kan sprænge dem.

What we did:
  • Concept
  • Design
  • Art direction
  • Copywriting
  • Movies
Case study:

The challenge is to stand out and show Midtfyns Gymnasium as an attractive place that has at least the same coolness and quality as the high schools in the big city. Therefore Midtfyns Gymnasium must stand out; be brave and sweet talk the cool kids where they listen. We use a mirror-strategy so they can identify themselves with Midtfyns Gymnasium (and so that the communication is anything but young-with-the-young).

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